{"product_id":"from-type-to-logo-the-best-logotypes-from-around-the-world","title":"From Type To Logo: The Best Logotypes From Around The World","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eWhen it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another - a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"biblio-title\"\u003eProduct details\u003c\/h2\u003e\n\u003cul class=\"biblio-info\"\u003e\n\u003cli\u003e\n\u003clabel\u003eFormat\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHardback | 272 pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eDimensions\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e190 x 255 x 27.94mm | 1,120g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication date\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"datePublished\"\u003e23 Aug 2022\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublisher\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemscope=\"Victionary\" itemtype=\"http:\/\/schema.org\/Organization\" itemprop=\"publisher\"\u003e\u003ca href=\"https:\/\/www.bookdepository.com\/publishers\/Victionary\" itemprop=\"url\"\u003eVictionary\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication City\/Country\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eNorth Point, Hong Kong\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eLanguage\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eIllustrations note\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eIllustrated in colour throughout\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN10\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e9887566594\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN13\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"isbn\"\u003e9789887566595\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":43293525311700,"sku":"9789887566595","price":74.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/products\/390_21df4fa7-262b-4d33-8188-14384a4e1f4b.jpg?v=1663681738","url":"https:\/\/www.basheergraphic.live\/products\/from-type-to-logo-the-best-logotypes-from-around-the-world","provider":"Basheer Graphics","version":"1.0","type":"link"}