{"product_id":"hard-copy-soft-copy","title":"Hard Copy Soft Copy","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cp\u003e\u003cem\u003eHARD COPY, SOFT COPY\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emaps the shift in publishing, dissemination, and reception, from print to digital, mirrored in the trajectory of the typeface ‘Schmalfette Grotesk’ by Swiss designer Walter F. Haettenschweiler from the 1950s up to today.\u003cbr\u003e\u003cbr\u003eThis research project moves from museums’ text-based search methods to a machine-learning image-centric approach to uncover visual artifacts from vast digital collections.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eHARD COPY, SOFT COPY\u003c\/em\u003e, resulting from a research project (2021-2024) undertaken by Marietta Eugster and Andreas Koller, was published in conjunction with the Haettenschweiler retrospective at Museum für Gestaltung Zürich, October 2022 to February 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"product__artist\"\u003eby\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/twelve-books.com\/collections\/andreas-koller\" class=\"underline\"\u003eAndreas Koller\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/twelve-books.com\/collections\/marietta-eugster\" class=\"underline\"\u003eMarietta Eugster\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/twelve-books.com\/collections\/walter-f-haettenschweiler\" class=\"underline\"\u003eWalter F. Haettenschweiler\u003c\/a\u003e\n\u003c\/h2\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":46160002744532,"sku":"9782970173014","price":39.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/files\/image_2025-03-20_203847565.png?v=1742474330","url":"https:\/\/www.basheergraphic.live\/products\/hard-copy-soft-copy","provider":"Basheer Graphics","version":"1.0","type":"link"}