{"product_id":"helmut-newton-sumo-20th-anniversary-edition","title":"Helmut Newton. SUMO, 20th Anniversary Edition","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHelmut Newton (1920-2004) always showed a healthy disdain for the easy or predictable, so it's no surprise that the SUMO was an irresistible project. The idea of a book the size of a private exhibition, with spectacular images reproduced to state-of-the-art origination and printing standards, emerged from an open, experimental dialogue between photographer and publisher. With the SUMO weighing in-boxed and shrink-wrapped-at 35.4 kg (just under 80 pounds), Newton created a landmark book that stood head and shoulders above anything previously attempted, both in terms of conceptual extravagance and technical specifications.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePublished in an edition of 10,000 signed and numbered copies, the SUMO sold out soon after publication and quickly multiplied its value. It now features in numerous collections around the world, including New York's Museum of Modern Art. The legendary copy number one, signed by more than 100 of the book's featured celebrities, broke the record for the most expensive book published in the 20th century, sold at an auction in Berlin on April 6, 2000 for 620,000 German marks-about 317,000 euros.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"biblio-info\"\u003e\n\u003cli\u003e\n\u003clabel\u003eFormat\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHardback | 464 pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eDimensions\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e267 x 374 x 63.5mm | 6,040g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication date\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"datePublished\"\u003e11 Aug 2021\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublisher\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemscope=\"Taschen GmbH\" itemtype=\"http:\/\/schema.org\/Organization\" itemprop=\"publisher\"\u003e\u003ca href=\"https:\/\/www.bookdepository.com\/publishers\/Taschen-GmbH\" itemprop=\"url\"\u003eTaschen GmbH\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication City\/Country\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCologne, Germany\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eLanguage\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEnglish, French, German\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eEdition\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMultilingual edition, Revised\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eEdition Statement\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMultilingual, Revised\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN10\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e3836578190\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN13\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"isbn\"\u003e9783836578196\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":35119059402915,"sku":"9783836578196","price":225.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/products\/131.jpg?v=1633329042","url":"https:\/\/www.basheergraphic.live\/products\/helmut-newton-sumo-20th-anniversary-edition","provider":"Basheer Graphics","version":"1.0","type":"link"}