{"product_id":"the-brompton","title":"The Brompton","description":"\u003cp\u003e \u003cspan style=\"background-color: #ffffff; color: #333333; font-family: Roboto, sans-serif; font-size: 14px;\"\u003e'A gripping story about a great British brand' Jeremy Vine\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr style=\"box-sizing: border-box; color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003eLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003e\u003cbr style=\"box-sizing: border-box; color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003eFor over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?\u003c\/span\u003e\u003cbr style=\"box-sizing: border-box; color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003e\u003cbr style=\"box-sizing: border-box; color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003e\u003cspan style=\"color: #333333; font-family: Roboto, sans-serif; font-size: 14px; background-color: #ffffff;\"\u003eThis is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"biblio-title\"\u003eProduct details\u003c\/h2\u003e\n\u003cul class=\"biblio-info\"\u003e\n\u003cli\u003e\n\u003clabel\u003eFormat\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHardback | 288 pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eDimensions\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e158 x 236 x 26mm | 580g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication date\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"datePublished\"\u003e18 Aug 2022\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublisher\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemscope=\"Profile Books Ltd\" itemtype=\"http:\/\/schema.org\/Organization\" itemprop=\"publisher\"\u003e\u003ca href=\"https:\/\/www.bookdepository.com\/publishers\/Profile-Books-Ltd\" itemprop=\"url\"\u003eProfile Books Ltd\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication City\/Country\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eLondon, United Kingdom\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eLanguage\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eEdition Statement\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMain\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eIllustrations note\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e16PP colour photosB\u0026amp;W photos spread throughout\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN10\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e1788168305\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN13\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"isbn\"\u003e9781788168304\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":43491414606036,"sku":"9781788168304","price":53.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/products\/m1_4f869ab6-2ed9-4c6d-8c3f-78cffa34a184.jpg?v=1669185214","url":"https:\/\/www.basheergraphic.live\/products\/the-brompton","provider":"Basheer Graphics","version":"1.0","type":"link"}