{"product_id":"the-pocket-universal-principles-of-ux","title":"The Pocket Universal Principles Of Ux","description":"\u003cp\u003e \u003cspan class=\"a-text-bold\" style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255); font-weight: 700 !important;'\u003eThis pocket-size version of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255); font-weight: 700 !important; font-style: italic !important;'\u003eUniversal Principles of UX\u003c\/span\u003e\u003cspan class=\"a-text-bold\" style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255); font-weight: 700 !important;'\u003e features the concepts and guidelines included in the original version in a handy, condensed take-along format.\u003c\/span\u003e\u003c\/p\u003e\u003cspan style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);'\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eRichly illustrated and easy to navigate, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255); font-style: italic !important;'\u003eUniversal Principles of UX\u003c\/span\u003e\u003cspan style='box-sizing: border-box; color: rgb(15, 17, 17); font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);'\u003e pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:\u003cbr style=\"box-sizing: border-box;\"\u003e \u003c\/span\u003e\u003cul class=\"a-unordered-list a-vertical\" style='box-sizing: border-box; margin: 0px 0px 0px 18px; color: rgb(15, 17, 17); padding: 0px; font-family: \"Amazon Ember\", Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);'\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eConsider\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eEmpathize\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eDefine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eResearch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eDesign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; list-style: disc; overflow-wrap: break-word; margin: 0px;\"\u003e\u003cspan class=\"a-list-item\" style=\"box-sizing: border-box; color: var(--__N4QdCheV6mGo,#0f1111);\"\u003eValidate\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":46358114828500,"sku":"9780760388037","price":27.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/files\/image_2025-06-09_130746570.png?v=1749445670","url":"https:\/\/www.basheergraphic.live\/products\/the-pocket-universal-principles-of-ux","provider":"Basheer Graphics","version":"1.0","type":"link"}