{"product_id":"thinking-in-services","title":"Thinking in Services : Encoding and Expressing Strategy through Design","description":"\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eWe think we know services - not a day goes by without using them - until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been 'designed', the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail - often in unexpected ways. This book reveals the surprising design of services - their internal structure or 'DNA' - through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"biblio-info\"\u003e\n\u003cli\u003e\n\u003clabel\u003eFormat\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ePaperback | 296 pages\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eDimensions\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e175 x 230 x 20.32mm | 589.67g\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication date\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"datePublished\"\u003e25 Dec 2018\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublisher\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemscope=\"BIS Publishers B.V.\" itemtype=\"http:\/\/schema.org\/Organization\" itemprop=\"publisher\"\u003e\u003ca href=\"https:\/\/www.bookdepository.com\/publishers\/BIS-Publishers-B-V\" itemprop=\"url\"\u003eBIS Publishers B.V.\u003c\/a\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003ePublication City\/Country\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eAmsterdam, Netherlands\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eLanguage\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eIllustrations note\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ecolour photographs and illustrations throughout\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN10\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e906369489X\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003clabel\u003eISBN13\u003c\/label\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan itemprop=\"isbn\"\u003e9789063694890\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Basheer Graphics","offers":[{"title":"Default Title","offer_id":40873749610691,"sku":"9789063694890","price":54.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1105\/7032\/products\/59_29f5e7e9-400f-4aa2-b7cc-029b531c70a3.jpg?v=1633594476","url":"https:\/\/www.basheergraphic.live\/products\/thinking-in-services","provider":"Basheer Graphics","version":"1.0","type":"link"}